The ‘MODAMODA Shampoo,’ which gained tremendous popularity among domestic and international consumers in 2021, utilized the browning phenomenon of “polyphenols”—the same process that causes overripe bananas and apples to turn brown. Bio-cosmetic company “MODAMODA,” which developed and launched the shampoo as a commercial product, successfully created a new business by collaborating with a KAIST professor who has researched polyphenols for 20 years and combining innovative ideas. MODAMODA Shampoo created a new product category that combines both hair dyeing effects like traditional dyes and shampoo functions, and the company first targeted overseas markets to leverage the advantages of a competitive small business. The company is addressing regulatory and safety issues through more precise safety verification along with technology pivots and new product line launches.
“It’s absurd to think that hair color could ‘brown’ like an apple.”
“Why would anyone use a ‘dyeing shampoo’ when they can just use hair dye?”
Before the browning shampoo “MODAMODA,” which provides dyeing effects simply by washing hair, came to market, there were many skeptical reactions among industry professionals who encountered the MODAMODA concept. This was because it was a shampoo with a new method and new functional effects that had never existed before. However, the market reaction was completely opposite. The product first succeeded overseas, then spread to Korea through word of mouth and caught on like wildfire. MODAMODA Shampoo is now recognized for precisely targeting the blind spot between conventional regular shampoos and hair dyes, opening up a new genre.
MODAMODA Shampoo, based on natural ingredients from nature, is cited as having the major advantage of being usable without reluctance even by people who dye their hair frequently or have sensitive scalps. According to clinical results, skin troubles, stinging, and eye irritation that frequently occur during dyeing are markedly reduced when using MODAMODA Shampoo.
15,000개의 아티클을 제대로 즐기는 방법
가입하면, 한 달 무료!
걱정마세요. 언제든 해지 가능합니다.
This content was translated into English by AI (using DeepL) from an article that was originally written in Korean in the DBR (Donga Business Review). Therefore, please understand that there may be some awkward expressions.
The DBR has all legal authority over this content. Please note that unauthorized use and distribution may be subject to legal sanctions
