Dong-A Pharmaceutical announced on the 26th that it has launched the CU exclusive health functional food brand ‘Selparex Baro’, which allows consumers to conveniently manage their health at convenience stores.

With the recent increase in single-person households and the spread of self-health management among the MZ generation, the demand for small-packaged health functional foods with immediacy, instant efficacy, and portability is growing. In response, Dong-A Pharmaceutical collaborated with CU to introduce a new health management solution, ‘Selparex Baro’.

Selparex Baro consists of a total of eight products for specific functional health management: △Antioxidation (Vitamin C1000) △Muscle health and energy utilization (Magnesium) △Stress-induced tension relief (Theanine) △Eye health (Lutein) △Improvement of blood circulation and neutral lipid, relief of dry eyes (RTG Omega-3) △Joint and cartilage health (MSM2000) △Bone and dental health, osteoporosis reduction (Calcium Magnesium Vitamin D) △Liver health (Milk Thistle).

All products are conveniently packaged in small units for 5 to 10 days, making them easy to carry and store. The package design intuitively expresses the functionality of each product and incorporates a stylish color scheme, allowing consumers to easily select products at convenience stores.

A representative from Dong-A Pharmaceutical stated, “Selparex Baro is a brand that addresses modern health concerns through the three values of ‘immediacy’, ‘instant efficacy’, and ‘portability’,” adding, “We will continue to introduce products that allow consumers to manage their health in their daily lives.”

Selparex Baro is available at CU convenience stores nationwide starting from the 25th.

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