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Tech / AI

Hyundai Group Pursues AI for Next-Gen Materials

Dong-A Ilbo | Updated 2025.11.07
Strategic Partnership with UK 'Cusp AI' for AI Material Startup
Exploring Mobility Materials Using AI Material Engineering Technology
Park Cheol, Head of New Business Strategy at Hyundai Motor Group (right), and Chad Edwards, CEO of CuspAI, pose for a commemorative photo after signing a partnership.
Hyundai Motor Group has decided to collaborate with the UK artificial intelligence (AI) startup CuspAI to secure next-generation materials.

Hyundai Motor Group announced on the 6th (local time) that it signed a strategic partnership for material AI cooperation at the headquarters of CuspAI in Cambridge, UK. Key figures such as Park Cheol, Head of New Business Strategy at Hyundai Motor Group, Chad Edwards, CEO of CuspAI, and Max Welling, CTO, attended the signing ceremony.

The partnership aims to enhance material efficiency, durability, and stability, and to discover various new materials to innovate mobility solutions. Particularly, as the new research paradigm of 'AI for Science' is gaining attention across various industries, Hyundai Motor Group plans to strengthen its AI technology capabilities and accelerate the creation of research and development outcomes through this partnership.

'AI for Science' is a concept that maximizes the efficiency and innovation of scientific research using AI technology. It involves designing new material structures or protein sequences by learning vast amounts of data with AI. This new scientific and technological innovation approach can significantly reduce the time and cost involved in developing new materials or drugs, while expecting groundbreaking success rates.

Park Cheol, Head of New Business Strategy at Hyundai Motor Group, stated, "Hyundai Motor Group is making multifaceted efforts for material innovation, which is a crucial pillar of future mobility solutions," and added, "Through this partnership, we aim to solve scientific challenges that were difficult to address with existing methods and secure next-generation materials to enhance mobility competitiveness."

Chad Edwards, CEO of CuspAI, commented, "Next-generation materials are the only path to a sustainable future," and expressed, "We expect to advance the future by collaborating with Hyundai Motor Group, which possesses world-class manufacturing expertise."

Meanwhile, CuspAI is a startup that aims to simplify the material development process and quickly find optimized materials for specific purposes by utilizing advanced generative AI, deep learning, and molecular simulation.

Kim Min-beom

AI-translated with ChatGPT. Provided as is; original Korean text prevails.
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