A new era is emerging where the content market can be targeted with innovative planning alone, without completed works. The Korea Creative Content Agency demonstrated the industrialization potential of content at the planning stage through the '2025 PREVUE' event held on the 6th and 7th. This event concretized the structure where ideas from small production companies lead to investment and distribution.



The awards ceremony for outstanding planning proposals, the first event of '2025 PREVUE', was held on November 6 at the Fairmont Hotel in Yeouido, Seoul.

A total of 349 entries were submitted for the competition, which was conducted in three categories: drama, entertainment, and documentary. Fifteen works were selected as winners, including one grand prize and four excellence awards in each category, overcoming an average competition ratio of 23:1.

The grand prize in the drama category was awarded to 'Day of Choice' by AStory. The excellence awards went to △'Mara' by Studio Meta K △'Mr. Kuse' by Movie Custom Factory △'Ghost Special Investigation Unit' by Imaginas △'Prophecy Record' by Studio Big.

In the entertainment category, the grand prize went to △'Military Kitchen' by Blue Planet, and the excellence awards were given to △'Monthly Who's Food Truck' by Studio Janchi △'Matchmaking Camp' by Start Company △'Room 4D: Spooky Horror Video Room' by Cotap Media △'[History Court] You Are the Judge' by Noeul.

In the documentary category, the grand prize was awarded to △'One-Eyed Mom and the Thug' by DMZ Wild, with excellence awards going to △'Animal Minds' by Artisan △'Backdrop' by Expose Film △'Requiem for the Souls That Could Not Return, Josei' by Production Media Gil △'Underwater Gulliver's Travels' by Black Whale.

The award-winning works received production support funds, along with expert consulting and business matching support. Lee Se-won, PD of AStory, stated, “Receiving expert advice from psychologists and profilers helped enhance the work's completeness. It was also a great help to confirm the market's reaction before production and to specify the direction of the work.”

The core of this event was the 1:1 business matching conducted with planning proposals alone, without completed works.

Typically, broadcasting video markets meet buyers with completed works, which is a high entry barrier for small production companies. PREVUE operated as a rare case where the possibility of investment and distribution was discussed with planning proposals alone, serving as a testing ground to attract buyers' interest and feedback from the idea stage.

This year, a total of 62 buyers participated, including 32 overseas companies and 30 domestic companies. Buyers from diverse regions such as Taiwan, China, Hong Kong, Malaysia, and the United States participated, expanding the scope of global networking.

The representative of a Malaysian content distribution and production company said, “Korean content has a solid storyline and very high production quality. This event will be an opportunity to interact with Korean production companies and find works to introduce locally.”

The representative of a Singapore-based content distribution company stated, “The Korean government supports the content business most systematically. The structure where creators directly explain their plans and buyers exchange opinions on site is very impressive.”

Baek Heon-seok, CEO of Studio Janchi and ELTV, the award-winning company for the entertainment category's 'Monthly Food Truck', said, “Small production companies know how to make but not how to sell. Through support, we could produce overseas marketing materials like trailers and brochures, allowing us to prepare for the overseas market without expanding manpower.” He also added, “This structure is a great opportunity and almost the only channel for small studios.”

The Korea Creative Content Agency is expanding its 'Advanced Planning Development Project', which includes advisory programs connecting planners and experts, AI trailer production support, and consulting for entering overseas markets.

Park In-nam, Head of the Broadcasting Video Division at the Korea Creative Content Agency, described the direction of the PREVUE project as “a growth ladder that starts with planning and leads to industry.”

He stated, “The two pillars of this project are ensuring that good planning does not become obsolete and leads to production and distribution, and helping Korean content expand into the global market. Even a small support fund becomes seed money for production companies, and as that experience accumulates, it ultimately leads to completed works and industry growth.”

He also emphasized, “Systematic support is needed from the planning and development stages to produce good works. We will continue to create an environment where creators at the planning stage can grow continuously.”

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