CJ Olive Young announced on the 19th that it will open its first U.S. store in Pasadena, California, next May. Pasadena is a small city located approximately 18 km northeast of Los Angeles (LA) and is known for its high-income population due to the presence of prestigious research institutions such as the California Institute of Technology (Caltech).

The U.S. store will be stocked based on data from North American customers using Korean Olive Young stores and the 'Olive Young Global Mall,' and will introduce experiential services that allow customers to experience a variety of brands. Olive Young plans to open multiple stores in California, starting with Pasadena and including locations like LA Westfield, in a sequential manner next year. An Olive Young representative stated, "We are in discussions with over 400 K-beauty brands as well as global brands," and added, "We plan to offer products across various beauty and wellness categories."

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